Also in Turkey the capability for a leading company to innovate itself is top of the agenda for the CEOs of leading companies. Innovation management is company specific intervention to shape a stable, holistic company-specific innovation process covering.

	Analysis of market trends
	Audit of competitiveness
	The right set of creativity tools
	Alignment with key strategies
	Scanning of ideas and selection of key features of marketable product
	Optimal staffing of project teams
	Milestones and interlinking of sub-processes
	Phasing of development process
	Organizational learning
	Planning and implementation of product launch

Target of the intervention are

	Higher yield of innovative ideas
	Shorter time to market
	Optimized product pricing
	Higher success rate of product launches
	Quicker return on investment